What is a SMS Fair Usage Policy?

• The users of the SMS feature may not always be aware of the costs involved, and the school may be hit with a large bill at the end of the month. So it is advisable to have some safeguards and limits built-in.

• This also brings a check for the Sender ID owners on the misuse of SMS by any member of sending an unsolicited commercial communication as a transactional message. This can lead to heavy penalties and suspension of services by the SMS gateway.

Hence, the SMS Fair Usage Policy is introduced to remain aware of the SMS Usage Limits being crossed.